When we used to learn at school, a question was an adventure and we tried to piece together bits of information to form an answer, often not fully completing the puzzle. Now Google does it for us, scanning the web to pull an answer together in a matter of seconds. When we find the answer we have been looking for, we stifle our curiosity and our ability to creatively answer the question. Curiosity is triggered when we get some of the information we're seeking, but not all. This creates a curiosity gap, which encourages us to keep looking for the full answer. But, as Google gives us all the information immediately, this gap is closed too quickly.
Creativity comes from connecting seemingly unrelated ideas and merging them into something new. Just take Steve Jobs. During his life, he pursued a number of unrelated interests, from Eastern philosophy to Bauhaus art, calligraphy to poetry – and by bringing them all together, he was able to create Apple’s unique products. Google’s eerie precision makes it less likely that we’ll stumble onto things we didn’t know we were interested in. Social media platforms and different technologies that feed us exactly what it believes we are looking for doesn’t help the cause either.
So find ways to get curious, creative and rediscover the art of asking questions!