The average entrepreneur starts and fails with 3.8 businesses before getting a successful one off the ground. You might think this repeated failure is a sign of weakness but it's not.
Failure can sometimes lead to greater success as John C. Maxwell shows in his Failing Forward through countless examples such as Sergio Zyman. When Zyman, a top marketing executive for Coca-Cola in the early 80s, launched the new Diet Coke range, it was hugely popular.
In 1985, the company wanted to introduce a new formula of Coke to the market, and Zyman decided they introduce it as New Coke, taking the old classic formula off the market.
The rebranded bottles failed to sell, costing Coca-Cola approximately $100 million, and Zyman his job. To recover from this blow, they reintroduced their flagship drink under a new name: Coca-Cola Classic.
The failure of the New Coke campaign actually led to better sales and higher market share of the classic, bolstering Coca Cola to lead once again. Even Zyman came out okay in the end as Coke rehired him in 1993, realizing that bold thinkers cannot be right every time.
The word for crisis in Hebrew is mashber, coming from the word shever meaning broken or fractured. But this same word is also used to refer to a turning point and a child-birth chair. This seeming contradiction clicked for me a few weeks ago when my wife gave birth, for it was the pain of labor that lead to the joy of birth. Sometimes, amidst the difficulty of ending one thing, another is being born and this notion should sometimes propel us to push forward that extra step.
When attempting to fly around the equator, American Pilot Amelia Earhart crashed her plane on takeoff. If she would have let this set her back, she would not go on to achieve six world records, including that of the first solo female pilot to fly across the Atlantic for which she received the Distinguished Flying Cross and wrote best selling books.
Israel is a leader in security and terror medicine because they were forced to deal with these terrible difficulties first hand. This sense of bouncing back and utlising a potential crisis as a turning point can lead to despair and desperation or improvement, ideation and innovation - it depends which way you turn!